Meet our Marketing Experts
At Sea Salt & Seltzer, our team is more than just a group of experts–we're a dynamic ensemble of marketing professionals, each bringing a unique perspective that adds to our collective expertise.
Owner + Operator
Emma Frutkin
Emma brings a wealth of knowledge and a proven track record in driving significant growth for businesses. Her corporate journey includes serving Fortune 100 clients such as Aetna, where she honed her skills in developing impactful marketing strategies that resonate on a national scale. Emma's professional journey took an exciting turn when she ventured into entrepreneurship by opening three eco-friendly dry cleaning stores in 2018. This hands-on experience provided her with invaluable insights and empathy into the challenges faced by small business owners. It was during this time that Emma discovered her true passion: helping businesses navigate the complexities of effective marketing. Driven by a deep-seated commitment to transparency and genuine results, Emma is dedicated to steering companies away from marketing "landmines and smoke and mirrors." Her mission is clear: to empower businesses of all sizes to achieve sustainable growth through strategic and authentic marketing approaches.
Favorite seltzer: Topo Chico | Favorite item to top with sea salt: Dark chocolate
Digital Marketing Manager
Jamia Kirk
Jamia is your dedicated AI workflow and marketing systems automation specialist, bringing a wealth of experience in digital media strategy and program analysis to the table. With a passion for helping businesses significantly boost conversions and efficiency, Jamia combines technical expertise with a personable approach. Jamia understands the challenges organizations face firsthand: from overwhelming manual tasks to disconnected systems that hinder growth and profitability. Her mission is to guide businesses in streamlining workflows and automating marketing systems, empowering them to work smarter, not harder. Jamia believes in transforming the way businesses operate, allowing them to focus on strategic initiatives while their systems run smoothly in the background. By enhancing data accuracy and improving customer experiences, she helps businesses gain a competitive edge and scale their operations effectively.
​Favorite seltzer: Limoncello La Croix | Favorite item to top with sea salt: Caramel
Content Marketing Manager
Kelley Butler
With more than 20 years of dedicated communications experience in editorial and marketing, Kelley’s impressive career includes roles as Editor-in-Chief of national publications, Editorial Director of a marketing firm serving Fortune 500 companies, and Content Director for a company honored as a Forbes Best Place to Work. In that time, she’s earned more than two dozen journalism and marketing awards, gained more than 2 billion digital media impressions, and had her work featured in Forbes, Time, and Thrive Global–all featuring her signature content style of inclusion, empathy, and sharp storytelling. Kelley's expertise spans writing and editing, communications, marketing, and project management. Her strategic acumen and meticulous attention to detail have consistently delivered results, connecting effectively with diverse audiences across multiple channels and significantly boosting readership and revenue. Kelley is equally obsessed with words personally as she is professionally; she spends her free time reading, writing, becoming trilingual (English, Spanish, and French), and besting all who dare to oppose her in Scrabble.
Favorite seltzer: Mike’s Hard Lemonade | Favorite item to top with sea salt: Maryland crab cakes
Digital Marketing Manager
Natalie Musser
Natalie is a dynamic lead generation strategist with a passion for transforming complex marketing challenges into opportunities. With a strong foundation in social media and digital marketing, she excels at developing compelling narratives that resonate with target audiences. Her expertise in designing and executing effective campaigns across various industries has driven significant growth and lead generation for her clients. Natalie is a data-driven marketer who leverages insights to optimize performance and maximize ROI. Her deep understanding of Google Ads and other digital advertising platforms allows her to create highly targeted campaigns that deliver measurable results. With a keen eye for detail and a focus on building strong client relationships, Natalie is committed to helping businesses achieve their marketing goals.
​​Favorite seltzer: Waterloo Lemon-Lime | Favorite item to top with sea salt: Warm chocolate chip cookies
Graphic Design Strategist/Creative Director
Lisa Cain
Lisa is a dedicated designer specializing in strategic visual communications for nonprofits, advocacy groups, educational institutions, and healthcare organizations. With a passion for making a difference through design, Lisa excels in helping organizations stand out, build awareness, inspire action, and raise crucial funds. With a genuine love for her work evident in every project she undertakes, Lisa is committed to creating visually compelling solutions that strike a chord with audiences. Whether it's enhancing brand visibility, launching impactful campaigns, or promoting specific programs and services, Lisa's designs are crafted to drive meaningful engagement and foster lasting connections.
Favorite seltzer: Waterloo Black Cherry | Favorite item to top with sea salt: Roasted potatoes
Communications Manager
Marina Marich
Marina Marich brings deep experience in journalism and corporate communications consulting to develop strategy and execute deliverables across industries, including healthcare, pharmaceutical, third party logistics, transportation, manufacturing, youth sports organizations, retail and consumer products for B2C and B2B companies, non-profits and associations. Marina began her professional career as a newspaper reporter for the Indianapolis Star, Arizona Republic/Phoenix Gazette and the (Danville) Commercial-News. In her role, Marina excels in developing communication strategies that connect with our target audience. Her attention to detail and passion for storytelling ensure that every campaign is not only impactful but also aligned with our clients’ mission and values. Outside of work, Marina serves on two non-profit, youth-focused boards: Youth & Opportunity United and Evanston High School Hockey.
Favorite seltzer: Lime LaCroix | Favorite item to top with sea salt: Dark chocolate
Social Media Coordinator
Mariah Khetem
Meet Mariah, our energetic Social Media Coordinator who has embarked on her professional marketing journey straight out of college. With a passion for creativity and a deep understanding of consumer behavior, Mariah brings a fresh perspective to our team. Beyond her academic achievements and four years playing Division II golf, Mariah is committed to continuous learning and staying abreast of industry trends. She’s already hit the ground running helping us manage social media channels and building organic growth and community engagement.
Favorite seltzer: Fresca | Favorite item to top with sea salt: French fries
Our team is ready to help you grow your business and have more fun. Contact us to get started.