Why Sea Salt & Seltzer?

At Sea Salt & Seltzer, we help you grow your business and have more fun. From crafting brand strategy to creating captivating content, orchestrating earned media and public relations to mastering digital and social media landscapes—we've got it all covered. Our team of seasoned marketing professionals is here to:

Differentiate your business with strategies that sparkle.
Expand your digital footprint like a ripple effect.
Attract new customers and keep them bubbling with excitement.
Build and grow your customer community with a refreshing approach.

Our suite of services includes:

Brand development, marketing, & management
Content marketing
Social media management
Digital marketing
Media relations & public relations

Are one or more of these marketing needs popping up for your business? Let's make something effervescent.

Our team takes a collaborative approach to understand your business mission, vision, and target audience. From there, we create and execute a strategic plan that crafts a refreshing brand identity that resonates deeply with your customers.

What we provide:

Brand discovery & development. Your brand is how customers feel when they hear your name. What do you want them to feel? We’ll build from there.
Logo iteration & creation. Already have an established logo? Starting from scratch? Either way, we've got your back. We’ll help you take your brand to the next level with a logo that’s camera-ready for multiple use cases, from social media to brand merch.
Website design, development, & deployment. A web presence is table stakes in today’s business market. We’ll make sure yours puts a digital stake in the ground for how you serve your customers and stand out from the competition.
Photography + videography. A picture is worth a thousand words–probably more, in today’s web-first marketplace. We’ll make sure your photos and videos are on brand and caption-ready.
Social media facelift & content. We will make sure your business has a platform presence wherever your customers are, from LinkedIn to TikTok.

In a highly saturated market, content needs to stand out. We have the experienced professionals to ensure yours wins your customers’ attention and their business. Let us tell your story and create something powerful.

What we provide:

Photography + videography. A picture is worth a thousand words–probably more, in today’s web-first marketplace. We’ll make sure your photos and videos are on brand and caption-ready.
Digital content production. If a picture is worth a thousand words, a digital ad is only worth about five. We’ll make sure those five words drive the clicks you need to achieve business growth.
Blog posts. Your customers want to know that you care, and care about what you know. We’ll help your blog communicate both.
Email marketing. Let your customers in on the latest that your business offers–and keep them clicking for more. Our email marketing experts can develop compelling subject lines and content based on best practices to make your messages come alive.

Remember when it was just Facebook and Twitter? In little more than a decade, Twitter became X and the social media landscape exploded to include Instagram, Threads, TikTok, Snapchat, YouTube, Quora, Reddit, Discord, and more. Does your business need a social presence across all of those platforms? Absolutely not. Our team helps you determine which platforms will connect you to your business’s largest audience so they become engaged and loyal customers.

What we provide:

Platform management & optimization. We’ll choose the top platforms that make sense for your business, then optimize the content to be most relevant and engaging for each platform.
Branded templates. Just like website templates, there are social media templates that are especially designed for each platform. We’ll help you find the ones that are right for your business.
Strategy calendar creation. The best time to post to Instagram is 10am on Tuesday, but that’s your only freebie. Our team can help you put best practice to work across all platforms for optimal audience engagement.

Your business is one-of-a-kind and your digital marketing strategy should be, too. We combine agility with our decades of experience to customize the best approach for your digital marketing needs while utilizing data, design, and SEO to meet your business goals.

What we provide:

Ad buying via Google and Meta. Harness the full potential of digital advertising with expert ad buying on Google and Meta platforms. We create strategic campaigns that reach your target audience at the right time and place, maximizing your ROI.
Retargeting. Convert lost opportunities into loyal customers with our advanced retargeting strategies. We'll re-engage users who have shown interest in your brand, guiding them back to complete their journey with compelling messaging and offers.
Data analytics. Unlock actionable insights with our robust data analytics solutions. We track, measure, and analyze campaign performance to optimize your marketing efforts continuously. By leveraging data-driven decisions, we ensure your strategies are always on point.
Search engine optimization (SEO). Boost your online presence and drive organic traffic with our SEO expertise. We optimize your website and content to rank higher on search engine results pages (SERPs), increasing visibility and attracting qualified leads.

Let us get you the coverage and audience you need to grow. We use our extensive experience in PR to get your business in front of the right set of eyes. Our team is built to operate as your own internal Communications or PR department to get the job done.

What we provide:

Local news hits. Secure impactful coverage in local media outlets to amplify your brand's presence within your community. We leverage relationships and storytelling to ensure your message resonates with local audiences effectively.
Crisis communications. Navigate challenging situations with confidence using our crisis communications expertise. We develop proactive strategies and rapid response plans to safeguard your brand's reputation and maintain trust during times of adversity.
Brand management. Shape and strengthen your brand identity with our meticulous brand management services. From defining your brand voice to maintaining consistency across all channels, we ensure your brand resonates authentically with your current and future customers.